Welcome
Welcome from the Director
Welcome to the XJTLU Syntegrative Education Centre in Bangkok (XSEC)!
At XSEC, we organise learning around real business problems. Through our integrated short courses (ISC) and executive education, you investigate a challenge, identify what you need to understand and draw on relevant knowledge to develop a response. Our Syntegrative Education approach connects how industries have developed with the technologies shaping them and the entrepreneurial judgement needed to create value. Learning to identify and fill gaps in your own understanding is a habit we hope you will carry well beyond the course.
Working with companies also means making decisions despite uncertainty and ambiguity. You will speak with people affected by a problem, test possible solutions and reconsider your assumptions when the findings challenge them. Faculty and industry mentors will question your reasoning and help you decide what to investigate next. This is how we help you become more comfortable working with ambiguity.
There should also be room for your own interests and ambitions. A project may help you develop a venture or contribute to your family business. Through the responsibilities you take on, you can discover where your strengths lie and what you want to develop further. Reflection on that experience is an important part of the learning.
Cross-cultural understanding matters throughout this process. Working across Asian markets requires you to examine how local relationships, institutions and customer expectations shape a business. We encourage you to investigate those differences directly and consider how they change your proposed solution.
My commitment to this approach is personal. My upbringing in Italy placed considerable emphasis on theoretical knowledge, and it motivated me to seek a more practical direction in education. Management courses in Europe and the United States, my consulting work, and more than a decade across Southeast Asia, Hong Kong and mainland China strengthened that conviction. It is why I have brought company projects into my teaching and involved students in working with businesses early in their studies.
I look forward to welcoming you, hearing your questions and supporting the work you choose to pursue.
Associate Professor Pietro BorsanoDirector
XJTLU Syntegrative Education Centre, Thailand